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The digital marketing landscape is more competitive than ever. As a result, getting your foot in the door in an increasingly competitive environment has never been more critical.
For those looking to enter the digital marketing workforce, having a college or university degree was once considered a rite of passage for anyone who wanted to make their way into a mid-level position. However, with the number of communication roles that are now tip lead applicants are expected to have a very specific skill set that is often not part of the tertiary curriculum in Universities and Colleges. The result of all this is done non-traditional pads to digital marketing roles have become increasingly acceptable in a highly technical marketing environment. as a result, those who have gone through traditional schooling and then seek a role in digital marketing have been left behind by their counterparts who have sought it out specific training for highly specialised roles. If you're looking for an SEO Brisbane job, read on. Here are our top 3 tips for landing a job in digital marketing in 2021: 1. Be patient – there has never been a more competitive time to enter the industry 2. Pick up the phone – sending out emails is great, picking up the phone and speaking to the company where you want to be hired is better! 3. Specialise – find an area that you want to focus on and put your effort into learning as much about that digital marketing discipline as possible. Whether you've gone down the traditional schooling methods or you have thrown yourself into technology and paved your own way in the industry, finding your way into a digital marketing agency is going to be one of the hardest things you will do when your career. To learn more about SEO Southampton and how to get a job in digital marketing, read our other blog posts at SEO Auditor today.
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Do Meta Descriptions Matter in 2021?1/23/2021 Meta descriptions have been a point of debate in the community for the past decade. There has been much back and forth discussing whether or not they are a ranking factor and whether or not the matter for SEO.
So, what does the latest data tell us? And what should we be doing in 2021? Well, according to the latest information from the SEO Sydney experts, we have a couple of points that are worth looking into when it comes to meta descriptions. 1. Meta descriptions do not necessarily matter for the actual ranking position of your website 2. Meta descriptions do have an important role in the click from through from Google to search engines. So, out latest information tells us that meta descriptions do not necessarily matter for ranking position. They do, however, matter for click through rate. That means that you should place some emphasis on how you rank in Google. Here are a few points that matter in 2021: 1. Meta descriptions should be 155 characters for optimum SEO positioning 2. Meta descriptions should use your target keywords 3. Meta descriptions should be targeted towards the CTA, not just the SEO of the website. Conclusion In 2021, meta descriptions do not directly influence where you rank in Google. They do, however, matter for the click through rate from Google. Remember, rankings are no good without click through from the search engine results pages. You should spend time optimising them to get people to click through to them from the search engine results pages. |