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What Are Keywords?2/2/2021
Targeting the right keywords can mean the difference between a successful SEO Adelaide campaign and a failure. So, what are keywords and why are they so important for the success of your website in the organic search rankings? In this article we're going to cover what they are, why they are important and how to use them. What Are Keywords in the Context of SEO? Keywords or key phrases other search terms that uses type into search engines. Keywords are the ideas and topics that shape what your content is about in terms of search engine optimization they are the words or the phrases that the searcher will use in Google or Bing, these are sometimes called search queries. Your job as a website owner and content creator is to choose keywords on your page that will be relevant to your website and attract the right audience. Why Are Keywords Important? Keywords are critical for the success of your search engine optimization campaign because they give search engines quick used to determine if your site and content match what people are searching for. By using the right keywords, you are telling search engines that you have the correct content to show the people. The whole point of search engine marketing (whether that is PPC or organic) is to drive traffic to your website from the search engine results pages It's important to remember that you don't want to drive just any traffic to your website you want to drive web visitors who are genuinely interested in what you are writing a bid on your website. Remember traffic without conversion is not going to help you grow your business. That's why using the right keywords comes in. Keywords and key phrases that you choose to target determine what kind of traffic you are going to attract to your website. Before you start targeting keywords the most important thing to consider is whether or not that keyword or key phrase is going to help drive your business objectives. If the keyword is not going to drive your business objectives, it's not worth targeting as many SEO London experts will tell you. Once you know what your ideal customers are looking for in search engines you can then tailor your website with the correct landing pages and blog articles to suit what they are searching for. By doing this, your site is more likely to rate in search engines and be seen by the right people who are most likely to convert to paying customers.
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The digital marketing landscape is more competitive than ever. As a result, getting your foot in the door in an increasingly competitive environment has never been more critical.
For those looking to enter the digital marketing workforce, having a college or university degree was once considered a rite of passage for anyone who wanted to make their way into a mid-level position. However, with the number of communication roles that are now tip lead applicants are expected to have a very specific skill set that is often not part of the tertiary curriculum in Universities and Colleges. The result of all this is done non-traditional pads to digital marketing roles have become increasingly acceptable in a highly technical marketing environment. as a result, those who have gone through traditional schooling and then seek a role in digital marketing have been left behind by their counterparts who have sought it out specific training for highly specialised roles. If you're looking for an SEO Brisbane job, read on. Here are our top 3 tips for landing a job in digital marketing in 2021: 1. Be patient – there has never been a more competitive time to enter the industry 2. Pick up the phone – sending out emails is great, picking up the phone and speaking to the company where you want to be hired is better! 3. Specialise – find an area that you want to focus on and put your effort into learning as much about that digital marketing discipline as possible. Whether you've gone down the traditional schooling methods or you have thrown yourself into technology and paved your own way in the industry, finding your way into a digital marketing agency is going to be one of the hardest things you will do when your career. To learn more about SEO Southampton and how to get a job in digital marketing, read our other blog posts at SEO Auditor today.
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Do Meta Descriptions Matter in 2021?1/23/2021 Meta descriptions have been a point of debate in the community for the past decade. There has been much back and forth discussing whether or not they are a ranking factor and whether or not the matter for SEO.
So, what does the latest data tell us? And what should we be doing in 2021? Well, according to the latest information from the SEO Sydney experts, we have a couple of points that are worth looking into when it comes to meta descriptions. 1. Meta descriptions do not necessarily matter for the actual ranking position of your website 2. Meta descriptions do have an important role in the click from through from Google to search engines. So, out latest information tells us that meta descriptions do not necessarily matter for ranking position. They do, however, matter for click through rate. That means that you should place some emphasis on how you rank in Google. Here are a few points that matter in 2021: 1. Meta descriptions should be 155 characters for optimum SEO positioning 2. Meta descriptions should use your target keywords 3. Meta descriptions should be targeted towards the CTA, not just the SEO of the website. Conclusion In 2021, meta descriptions do not directly influence where you rank in Google. They do, however, matter for the click through rate from Google. Remember, rankings are no good without click through from the search engine results pages. You should spend time optimising them to get people to click through to them from the search engine results pages. |